Our main learning goal was to help visitors feel empowered to take action towards making personal and community-level changes that would help reduce the environmental impact of their day-to-day life. We aimed to achieve this by framing this larger topic within the scope of extinction, habitat loss, and conservation. Specifically, we examined the cycle of the human actions that negatively impact the environment, the realization that these actions are harmful, and the collective mobilization to mitigate these detrimental effects without completely shutting down the initially harmful human activity. Many times, we are stuck in the second phase of this cycle: we have recognized the problems at hand but lack the organization or motivation to change. …
We shot the video, the little game we had them play wasn’t extremely successful in terms of bwing able to be used for the final video but I think it did a good job of getting the guys to talk about the experience of essentially using our system which is good. I have issolated the shots necissary to create a storry about this. Along with the addition of some text slides in after effects I think its going to be good.
I can’t upload the raw footage to vimeo rn because of file size but I will outline the story I think I will be able to tell. …
Can you tell me the story of how you guys met?
When was the last time you hung out? What we’re you guys doing how much of that was 1on1 time?
Do you have a good story together?
I’ll let you guys just catch up and talk but we do have a little game/activity for you guys.
What is your/their coffee shop order? (extra points if you get all the absurd Starbucks names right)
What is your/their default binge TV show on Netflix when they can’t decide what they want to watch?
What do you/they think their spirit animal is (extra points if you add in what it actually is). …
We have three catches to create a system.
Our call to action has 2 levels. A high level statement about the less concrete goal and a more cognitive request of our viewer. And also a few more concrete simple actions our viewers could take.
Our validation is going to take information from scientific studies and the interaction that happens during our social experiment video in the form of what we take from the study and quotes from the participants in the video.
I will add good and relevant quotes after we shoot the video.
Two (maybe we’ll just do one there is not a lot of time left for this project) individuals reach out to friends they have not contacted for a while. We want them to get together to go through some sort of game or just catch up in some way with the friend. We are going to prompt interaction and possibly mix in some interview components. Also some quick animation of the text conversations that took place to prompt the live action interactions. This piece acts as validation in an easily digestible format that our audience could enjoy.
Online. (Found easily through information on piece 1&2.) …
very good choice in terms of audience and goals; a lot of undergrad students especially seem to be really caught up in their social circles without realizing
unsure of what content is going to be displayed on poster/how to use it to ensure validity
social experiment video seems very cute, but i am unsure of what point will be made from it
call to action seems simple enough, but it’s hard to account for the time difficulty that college students have
color palette (besides blue) seems to be too representative of pittsburgh
The focus on physical social interactions is nice. Catches seem super appropriate for your target audience (but I’m not sure what your specific call to action would be). …
What are our mediums, contexts, and why are they appropriate?
Medium, large poster, 30x40 or larger. Multiple color or catch iterations to create series based on working process.
Mounted within poster, small impactiful box of cards. Take a card, the call to action is the main piece of the card. Use the card to direct the audience to the digital piece.
Well it’s important that each piece work to together but also work alone, each piece has to convey our entire message.
Lets separate the large poster and the handehld physical object, the large poster stand alone, the heldheld object uses a smaller poster form to distribute itself. …
We’re talking about Social Networks.
We want to impact anyone willing to engage from the CMU and Pitt undergrad communities.
We hope to make individuals more cognizant of the impact of their small social actions. They should be aware of how a small interaction or action can greatly impact a realtionship positively and or negatively.
Simply expressing interest to make plans or connect, as well as a simple text even after a long time, something like how are you doing? or when can we hang out? even if no big event or breakthrough comes of it can be good for both people, engagement at any level can be beneficial. (Can science back this up?)
When was the last time you interacted?
Have you forgotten about them?
Was their a falling out or have you just been lazy?
Wouldn’t you like to hear from them?
Say: “Whats up?”
Do you like…?
Do I know you?
Cite statements. It makes sense to me that if we make people aware that the information we are offering up is user generated will be great for creating validity.
We want people to add their own thoughts to the system, as well as take advantage of what other users are telling them. A statement, word phrase, or sentence.
What do you do?
Go outside your circle.
Break your circle.
I don’t know if anything is extremely defined when it comes to size, pretty much full bleed but not without white space. …