Banjo Robinson — UX Case Study

Group Client Project | 2-week sprint

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Background

The client brief

My role

UX Methodology and Planning

Kick-off meeting with the client

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Kickoff meeting with Team Banjo Robinson
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Double-Diamond UX Methodology

1. Discover: Research

Initial Usability Testing

Competitive Analysis

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User Research

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2. Define: Research Synthesis

Affinity Mapping

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quote 1: Confusion over the PS process
quote 1: Confusion over the PS process
Quote 2: concern about the data collection
Quote 2: concern about the data collection
Quote 3: Price issue
Quote 3: Price issue
Quote 4: The schools should be involved
Quote 4: The schools should be involved
Quote 5: Add a numeracy element to the product
Quote 5: Add a numeracy element to the product

Persona

User persona: Joanna’s photo
User persona: Joanna’s photo

User Journey

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3. Develop: Ideation Phase

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Ideas jotted down at night time

Design Studio Workshop

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Design Studio workshop

User Flows

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4. Deliver: Ideas Implementation

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Acceptance testing with users

Rapid Prototyping

Usability test results:

“BUY NOW button feels rather aggressive…”

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Homepage Lo-Fi and Mid-Fi comparison

“There is no back button!”

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Sign Up page Lo-Fi Mid-Fi comparison

Mid-Fi and Hi-Fi prototypes

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Subscription packages changes from Mid-Fi to Hi-Fi
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Changes to the payment and implementation of top navigation from Mid-Fi to Hi-Fi
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Progress bar improvement and PS message added from Mid-Fi to Hi-Fi
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Chat-like form improvements, with data saving at each step — from Mid-Fi to Hi-Fi
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Outcome Results & Next Steps

Outcome

Next Steps

Lesson Learned

Get in touch

A former Software QA Engineer and Scrum Master who has fallen in love with UX Design, and has a genuine passion for people, technology and Science Fiction.

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