How to draft mission/vision/value?

Mission- what you do

Vision — why you do

Value — how you do

For any business or organization that aim at developing for long term, the officers need to consider about telling a good story about their brand, to make people understand who they are and want to work with them. Just like all the other kinds of narratives, a good business story also need to include the three important elements, including what, why and how.

In the context of business planning, these concepts are replaced by three fancy terms: mission, vision, value. Here is the formula of a business story: We (mission) to achieve (vision) by (value).

Mission is about what you do, the current plan. Think about the verbs that best summarizes your tasks at work, or the final output you want to produce. Construct a powerful verbal phrase such as “ design solutions” “provide support”.

Vision is why your do it, the goal in the future. Use descriptive language to depict the most ideal situations for your fields of interest. Feel free to throw in your idealistic ideas here because vision is something that we will always work towards, although we might never achieve it realistically.

Value is how you do, aka the working the process. The value of an organization would reflect on the culture of the group. In the working process, how make people start working together, what do they prioritize in conflicts, how do they communicate with each other, all these questions need a guideline, a set of values that the team members share.

After you write up the answer to what, why and how. Use the formula to combine them, and polish then with your own language habit. After all, all these stories should be told in first person, and you are the story-teller.