Building a Successful Startup from Scratch with 3 Key Steps

Masud Hossain
3 min readJan 23, 2017

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A Startup is a journey

When you strip everything back to basics and ask yourself what you want from your business, the simple answer is bound to be ‘success’. Of course, this is absolutely normal because who doesn’t want to see success? However, this is very much a loose term in that it can have different meanings for different people. For some, success is having enough money to live whilst others only qualify their achievements as successful once they are the biggest and best in the market.

Despite this, there are some general traits that come with being ‘successful’; valuing customer values, proud culture for employees, raising the bar for the industry, lasting the test of time, and generally being a business from which people want to buy products or services. To reach this point, we have some fantastic tips and useful advice.

Create Sustainability

Despite enjoying positive periods in business, many companies fail to secure success in the long-term because they forget one key element — sustainability. What good is short-term success if it isn’t sustainable and will lead to closure in the future? As we saw just a moment ago, successful businesses last the test of time and this can only be achieved with the correct practices in place.

Among other things, we believe that communication with customers can make a business significantly more efficient and therefore give them a better chance at remaining successful five, ten, and twenty years down the line. With ThinkRTC, this is affordable because businesses can make use of fantastic resources such as live chat, real-time video, and even user feedback. When these steps are in place, there is a constant feeling of progression and consumers will be happy to stay with you. When you purchase a CRM tool for your company, you must first think to make sure you’re actually using it to help the customer.

Just Like Santa

Missions and Values

At the very beginning, it is easy for everyone within a business to know the given set of values because normally everyone is within one room or office and you are in control of the hiring process. However, this control is soon lost as the business grows and a second office opens with new managers and staff. Therefore, you need to ensure that these values are enforced from the top downwards. When employees are first hired, they must be reminded of the core values to which your business stands and you could even put signs up around the staffing areas. As soon as you fail to tell new employees or have them read it upon joining the company, this is the moment that the values are lost.

Startup Culture and Mission is Important

Practice Makes Perfect

If you come across hard times and fail at certain things, there is absolutely no use in letting it get you down because this doesn’t solve problems. Instead, you should always be looking to learn lessons from your mistakes. Once you can learn from the mistakes of others and yourself, this same mistake can never happen again and you can continually improve. If this value is offered to all employees, the business will continue moving forward. When a potential client decides to go elsewhere, you assess what happened, what you could have done better, and then forget about it. Next time, you can try a different tactic or simply avoid something that didn’t work last time.

Regardless of your definition of ‘success’ or ‘great’, it can be achieved as long as you adhere to the three tips above. If you’re attempting to grow a business this year, we wish you the best of luck. Have confidence, you can do it!

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