MatchsticResponding to the FireIf your brand is taking the back burner to the crises, you could get burned.Jul 7, 2020Jul 7, 2020
MatchsticDeveloping Your True VoiceDetermining your band voice is the ever-important act of choosing the attitude and personality you want to convey when you communicate…May 22, 2020May 22, 2020
MatchsticGive Your Building A SoulWhile it may feel odd to talk about the personality of an inanimate structure, a carefully considered one can make all the difference.Apr 24, 2020Apr 24, 2020
MatchsticThe Appropriate Tone in Times of CrisisIf you’re anything like us, you’re feeling overloaded with Coronavirus/social distancing messages from every brand you know. While some…Mar 25, 2020Mar 25, 2020
MatchsticTwo Questions Every Brand Should AnswerWhether we’re aware of it or not, brands are part of our daily rhythms. Digital marketing experts estimate that the average American…Mar 25, 2020Mar 25, 2020
MatchsticThe ATL Brand TrainwreckA transit initiative’s identity goes off the railsDec 20, 2019Dec 20, 2019
MatchsticAtlanta’s “Yard” Sale EpidemicOur city’s disappointing pattern of naming new developmentsAug 20, 2019Aug 20, 2019
MatchsticAs “SunTrust” sunsets, an altruistic — and questionable — name takes its place.There’s a significant political battle at the heart of most enterprise mergers, and the brand identity can often pay the price for it…Aug 20, 2019Aug 20, 2019
MatchsticRebrand Success: 4 Ways to Slice ItWe consider a brand and its reputation as one and the same — it’s what the marketplace thinks about you, shaped by perceptions, emotions…Aug 20, 2019Aug 20, 2019
Matchstic4 Questions to Define Your Brand’s IdentityWe believe a brand is a reputation, driven by a collection of perceptions, emotions and experiences. It’s an honest moment and gut feeling…Aug 20, 2019Aug 20, 2019
