Why Behavioral Economics is Cool, and I’m Not
Adam Grant
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Hi Adam,
Really cool article.
The difference between Psychology and B.E., at least in people’s minds, is that the first is very theoretical - Incredibly interesting, but only conceptual, while the latter is practical, it solves concrete day-to-day problems. It takes everything we learn from Psychology and applies to real world issues. It’s psychology for INTJ’s you see?
But there is no question that without the first the latter doesn’t exist.
Cheers!