PinnedMatej LancaricHow to soft launch a mobile game in 2024?How to Soft launch your game in 2024? Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of…May 151May 151
PinnedMatej LancaricFrozen City post-IDFA global launch UA case studyA city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and…Apr 5, 2023Apr 5, 2023
PinnedMatej Lancaric12 tips for killer User Acquisition operationsYou know why you are here! Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit!Jul 2, 2022Jul 2, 2022
Matej LancaricMatej Lancaric: The Story of a SolopreneurThe Journey of a : Finding Success in Being YourselfApr 11Apr 11
Matej LancaricUser Acquisition & Creative learnings with comments — 2023Started this tradition three years ago, half drunk after the Christmas dinner when I saw a lot of predictions flying around. I sat down…Jan 5Jan 5
Matej Lancaric11 tips for killer User Acquisition ops Q4 versionHey. Here we go again! The previous UA killer articles were super successful, so I decided to start writing a UA killer tips segment. So, I…Dec 17, 2023Dec 17, 2023
Matej LancaricReady, Set, Rumble: Blizzard’s Soft Launch Playbook for Warcraft Rumble unveiled!In May 2022, Blizzard first unveiled Warcraft Arclight Rumble, the next mobile game coming to the Warcraft franchise. Over a year later…Nov 3, 2023Nov 3, 2023
Matej Lancaric11 tips for killer User Acquisition ops (Q3 version)Hey. Here we go again! The previous UA killer articles were super successful, so I decided to start writing a UA killer tips segment. So, I…Sep 16, 2023Sep 16, 2023
Matej LancaricSupercell’s Floodrush: First Look! UA & game design reviewOriginally posted on lancaric.me/floodrushJun 12, 2023Jun 12, 2023
Matej LancaricAppsflyer vs Singular — Performance index & Benchmarks comparisonOriginally posted on lancaric.me check it out there!Mar 3, 2023Mar 3, 2023