Motivational Style by Sign
Rachael Middleton

Good points. Though it also helps to ‘frame’ the goal in a way that the respective Element (Earth, Air, Fire or Water) ‘sees’ the world. So a pitch that emphasizes, say, emotional security, is much more likely to get the cooperation of Water signs, than one arousing the sorta raw energy and “action” of Fire Signs, the ‘big ideas’ of an Air Sign, or the down-to-earth, pragmatic energy of an Earth sign

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