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While ‘branding’ it was a smart move on Obama’s part, what was arguably his biggest misstep, was not “marketing” it nearly well enuff… which simply gave the GOP the opportunity to do it for him! Of course whodda thunk that they’d try so hard to undo legislation that not only helped folks and saved a lot of lives, but was first implemented by a Republican governor, based on a conservative idea to begin with?!

How the Heritage Foundation, a Conservative Think Tank, Promoted the Individual Mandate