…ing to a stream, and as services and apps get smarter and communicate better, a manageable trickle. If music services take the hint and focus on the exact right song for the exact right moment, they’re likely to encourage users to stick around — and come out ahead.
This is probably impossible, but if we start moving towards a world where all our apps can talk to each other, maybe it’s not as crazy as it seems. If my Apple News can tell that I’ve read ten stories about something depressing, maybe Apple Music serves me something happy to perk me up. If my socials are eventually absorbed into the background, perhaps it scans my posts and sees that I posted about an upcoming trip, and plays me music from that region. Or if I post about a movie I enjoyed, as I did last night, it could serve me music from that film.