Zeba ParkarCreating Brand Identity — A Practical GuideYour company is at an early stage. You have completed product discovery (article linked here), found the perfect problem you are going to…Sep 16Sep 16
Zeba ParkarOur First Major B2B SuccessTLDR: Investing in trade shows led to expanded B2B connections for Treleaf. Treleaf products will now be sold in 100+ plus stores all over…Aug 21, 2023Aug 21, 2023
Zeba Parkar2022 — The Year of Growing PainsIt’s finally that time of the year — when you sit down, reflect back on how the year was and plan out what the future needs to look like.Jan 20, 2023Jan 20, 2023
Zeba ParkarA Tale of Two Cities: Finding The Warehouse of My Dreams — Part 2This is the Part 2 of the saga of my search for an industrial space/workshop for Treleaf, my brand of wooden home decor for interior green…Sep 12, 2022Sep 12, 2022
Zeba ParkarA Tale of Two Cities: Finding The Warehouse of My Dreams — Part 1This is the saga of my search for an industrial space/workshop for Treleaf, my brand of wooden home decor for interior green spaces. Fair…Sep 6, 2022Sep 6, 2022
Zeba ParkarDr. Economy — A TributeThe positive influence of a good mentor can only be understated, and I was especially lucky to be a part of Dr. Economy’s group. He was…Jan 24, 2022Jan 24, 2022
Zeba Parkar2021 — The Breakthrough YearThe past year has been a blur, and has taken me on a journey I could not have envisioned. After struggling for years, I finally got a…Jan 2, 2022Jan 2, 2022
Zeba ParkarTreleaf™: A Plant Accessory Business Takes RootI know it’s been radio silence for the last few months, here’s an update! I started a new plant accessory business in November, Treleaf. I…Mar 29, 20211Mar 29, 20211
Zeba ParkarHow I learned to love app development and stop worrying about catching up on my Netflix watchlistWe canceled Netflix, the coronavirus struck, and www.plantswapper.com was born.Jul 15, 2020Jul 15, 2020
Zeba ParkarLet’s talk about money — The first year of entrepreneurship earningsIt’s tax season and I have been trying to straighten up my accounting books for my businesses. While evaluating my finances, one thing…Mar 11, 2020Mar 11, 2020