Mateus Calza

Registration is a road-block to adoption. The sign-in wall is shown when users are forced to create accounts before they can use any part of an app. Demanding that users register or log in before they can try the app has high interaction cost. Forcing registration too early can cause more than 85% of users to abandon the product.

d. Login Gate — Nothing puts users off more than a login. Is it possible to show them a sneak peek of your offering without login? Is it totally avoidable? C…

“Dr. Hoenikker used to say that any scientist who couldn’t explain to an eight-year-old what he was doing was a charlatan.” ~ Kurt Vonnegut’s novel Cat’s Cradle