We’ve decided for email campaigns because they were easy to do, then, quicker the customers would be realizing value from another part of the software. That would increase lock-in and raise the customers’ commitment to trying other harder tasks in the future.
Leading Indicators: How we learned what to do today to prevent churn tomorrow
Guilherme Lopes

Same was pointed out by Quora’s Design Director, where he copied the “player journey” of a lot of video games in some platforms that he did, because they know how to start easier and how to get more difficult along the way.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.