However, sometimes it’s better to just do the work yourself.
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Nicolas Le Roux

Few people join a community to be handled by a robot.

I tend to agree with this, and the (excellent) quote from Ryan.

If you have an active community, then good automated tools built with CRM and/or CMS can help the community manager identify what needs to addressed. Templates can also be used to create drafts.

But the actual touchpointshould in most cases pass through human hands, or at least in front of a human’s eyes, before being sent to the member.

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