In this article I will share my experiences working on a venture over a longer period of time, which might be different from the usual start up story. I want to share a more nuanced view on what it can be like to work on a business established quickly trying to solve a problem, which then can change dramatically in terms of focus and the realisation that just because one direction doesn’t work, it doesn’t mean that another direction won’t.

The Fashion Industry

I know that the fashion industry can be one-of-a-kind but that doesn’t change the fact that the fashion world is…


Having worked on a fashion-tech startup for around a year, it’s time to simply just add value.

To quickly sum up…
Last year I had an idea as in identified a problem. So, I went to a startup weekend where I worked on it, then pitched it to the MIT Bootcamp at QUT, then in to an Accelerator program and participated in a few other things trying to solve the problem! Anyway, if you want to know more about the journey, please click here here.

So what’s the big deal?
Don’t get me wrong, it has been a great journey and…

Mathilde Bach Stougaard

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