I very heartily applaud this. That culture was very specific to Advertising, it seemed- I never saw the same kind of fetishisation of long hours in TV, film or publishing. They had their own bad habits (particularly on location), but nothing like the endless presenteeism I saw in friends working for ad agencies. I see so many #pitchlife posts from friends in advertising at 3am the day before a big pitch. It’s just nuts, and the total antithesis of what we know actually drives creativity.

I’m really glad you’re doing this, and hope it spreads throughout your peers.