How to Design Your E-commerce Store for Mobile Shoppers
These days, it’s a must that e-commerce websites have mobile-friendly designs. The number of internet users on mobile phones now exceeds the number of users on PCs. This means that more and more consumers are shopping on smartphones and other mobile devices. If you run an internet store, you cannot get out of making a mobile-friendly website. It’s an absolute must in order to compete in the world of internet shopping.
It’s also important to make your internet store more responsive for mobile users and PC users alike.
Here are some ideas on creating a responsive and mobile-friendly e-commerce store:
Use the “card design”.
Break content up into bite-sized components and present them on digital “cards” so that you can present each piece of information individually. For the design, arrange the cards so that they present the content in an organized, easy-to-read manner. It’s a great way to provide users with the vital information they need to take in without being overloaded.
Use hidden menus.
When it comes to mobile webdesign, common site elements must sometimes be kept hidden until needed. After all, there is only so much you can fit on a small smartphone screen. For instance, product navigation is essential for an e-commerce site. Unfortunately, it can be in the way on a mobile phone screen when a shopper is trying to browse. A hidden menu is the best solution for dealing with this problem.
Simplify the shopping cart and order process.
Nobody likes a complicated checkout process, whether they’re on a PC or smartphone. You can simplify things by not requiring shoppers to type very much. The less they are required to type, the better. Implement a mobile-friendly shopping cart that is designed for more tapping and less typing.
Don’t go overboard with the homepage.
You don’t know exactly each visitor is looking for. On a mobile device, you can’t display a wide variety of products without cluttering the screen. What you can do is make it easier for the user to find whatever it is they’re looking for. Provide them with tools that will allow them to search for a specific item or browse. A carousel image gallery than can swipe through may also be ideal, just as long as it is designed correctly.
Make sure the right information is displayed on the homepage.
You only have a few seconds to grab the user’s attention before they decide whether or not they are going to leave. On the homepage, inform them what you have to offer and why they should care. Let them know what’s in it for them if they stick around your site. You can let them know who are by displaying a small company logo. Provide a bit of text letting them know what differentiates you from other companies. Keep the information short and to the point.
Make it easy for visitors to contact you.
Put call and contact buttons on your page for users to tap on so that they can ask questions or request assistance.
If you want to compete in the growing mobile shopping industry, you need to make your e-commerce site as mobile-friendly as possible. However, don’t forget about the PC users, either. Make your site accessible to all users, regardless of the screen size.