Mats Einarsen2016 in experimentation(This is my annual round-up of my tweets about A/B-testing. 2015’s review is here).Jan 2, 2017Jan 2, 2017
Mats Einarsen2015 in experimentation(This is my annual review of everything I tweeted about AB-testing in 2015)Jan 4, 2016Jan 4, 2016
Mats EinarsenA Christmas Meal, DeconstructedSadly, Christmas is rarely subject to rigorous scientific exploration.Dec 28, 2014Dec 28, 2014
Mats Einarsen2014 was an amazing year for shaping human behaviorFacebook made AB-testing temporarily interesting for the public to debate, before the OkCupid made the ethics debate redundant by talking…Dec 27, 2014Dec 27, 2014
Mats EinarseninBooking.com Data ScienceIs your A/B testing effort just chasing statistical ghosts?Controlling for repeated significance testing errors and false positive rates in commercial A/B testing is often perceived as a bit of a…Apr 19, 2013Apr 19, 2013