Mats LiljeströmWhat is Market Sophistication (and why should you care?)Market sophistication (or the stages of market sophistication) is one of Eugene Schwartz’s best brainchilds. Still, few people know about…Feb 5, 2023Feb 5, 2023
Mats LiljeströmHow To Practice Copywriting The Right WayAnyone with an internet connection and a half-working computer can become a copywriter. But becoming a good or capable copywriter isn’t as…Nov 19, 2022Nov 19, 2022
Mats LiljeströmGary Bencivenga’s “Marketing Bullets”: A SummaryGary Bencivenga, one of the world’s most respected and admired direct response copywriters, shared 29 copywriting bullets that are free to…Jul 2, 2022Jul 2, 2022
Mats Liljeström9 Actionable Market Research Tips For CopywritersMany legendary direct response marketers love to research. David Ogilvy famously stated that ‘ advertising people who ignore research are…Jan 16, 20221Jan 16, 20221
Mats Liljeström12 Copywriting Books New Copywriters Should Read In 2022There’s a lot of tips out there on how to write persuasive copy. Most of it is rehashed advice and the same trite statements over and over…Jan 11, 20222Jan 11, 20222
Mats LiljeströmA Practical Headline Writing Tip That Actually Improves Your HeadlinesMost people go about writing headlines all wrong. In this short article, you’ll learn the easy fix that almost magically improves the…Dec 12, 20214Dec 12, 20214
Mats LiljeströmThe dumbest (and the best) copywriting tip I knowIf you’ve written copy for clients for a while, this has happened to you. You’re feeling stuck, scouring through your notes, anxiously…Dec 11, 2021Dec 11, 2021
Mats LiljeströmThe Copywriter’s ConundrumAccording to one of the most famous copywriting adages, each sentence should persuade the reader to read the next one. And the next one…Dec 9, 2021Dec 9, 2021
