Matt CannellBuilding a MarTech Super Stack — Tips From the Industry’s Leading Tech CompaniesIn 2018, ChiefMarTech.com identified nearly 7,000 marketing technologies in their annual graphic. According to Mary Meeker’s 2017 Internet…Oct 30, 20181Oct 30, 20181
Matt Cannell11 Reasons Personalized Marketing is Essential to Business SuccessPersonalization. It’s been a priority for some time in marketing — and with good reason. Companies really harnessing its power are seeing…Oct 8, 2018Oct 8, 2018
Matt CannellMarketing 3.0: Evolve Your Personalized Marketing with a CDPDid you know that about 78 percent of Enterprise companies either have or are planning to implement a Customer Data Platform? Yet…Oct 5, 2018Oct 5, 2018
Matt CannellFacebook Killed the Easy Button: What Marketers Need to Do NowIn the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.Jun 7, 2018Jun 7, 2018