Matthew MasonHow to Use the AIDA Model to Develop your Learning ContentWhile the world of business continues to develop at an exponential rate thanks to a combination of new techniques and technology, there are…May 31, 2022May 31, 2022
Matthew MasonUnderstanding the WHYThe first step in designing and developing any learning experience is to understand your why. Why are you devoting your time, money, and…May 24, 2022May 24, 2022
Matthew Mason7 Top Tips To Ensure Your Course Launch is a SuccessGetting ready for your course launch? This is a highly exciting time and has the potential to create a massive influx of sales for the…May 19, 2022May 19, 2022
Matthew MasonThe Edupreneurial SweetspotWhen you look at successful entrepreneurs, you’ll find that operating in that entrepreneurial sweet spot, that place where their product…Apr 3, 2022Apr 3, 2022
Matthew MasonIs your course going to work?So, you’ve got an idea for an online course — but is it going to work? Are people going to want to enroll in it? Only by doing market…Mar 27, 2022Mar 27, 2022
Matthew Mason6 Tips for Writing Better HeadlinesAre your headlines performing as well as you’d like? Do you want to write more effective headlines? If you are a content creator, the best…Mar 20, 2022Mar 20, 2022
Matthew MasonHow to use Mayer’s 12 Principles of multimedia when creating your course contentNo matter what type of course content you’re creating, the goal is the same; to develop educational content that is engaging and effective…Mar 13, 2022Mar 13, 2022
Matthew MasonWhat learning platform? Part 2A comparison of Teachable, Thinkific, Kajabi and Learn WorldsMar 11, 2022Mar 11, 2022
Matthew MasonWhat learning platform? Part 1Often we see a number of posts on social media where people are asking “what platform should I use to get my courses online?” And the…Mar 11, 2022Mar 11, 2022
Matthew MasonHow to Use the PERSONAS Model to Create Relevance in your online courseWho are you developing for? Without a clear idea on who is going to be accessing your online course, how can you deliver an effective user…Mar 6, 2022Mar 6, 2022