Business Chemistry: What Type of Leader Are You?
We are all different and unique. We have different mindsets and personal experience and this is what makes us human. But when we interact with each other in the business infrastructure, it often happens that different personalities clash because of misunderstanding.
This is where psychology, the science of the people, comes into play. There are lots of personality typologies invented but most of them are too complicated or not developed enough to apply in business. That’s why today I want to tell you about a recent 4-types personality typology that can facilitate your business interactions and that you can use today.
Deloitte company teamed with neuro-anthropologists and genetic scientists to develop a data-driven approach to observing and understanding differences in people’s business styles. It resulted in creating the Business Chemistry system that is easy to remember and apply in a business environment. Designed primarily to help you recognize behavioral patterns in others, the focus is on improving the effectiveness of your interactions with other types of individuals, as well as combinations of types in team environments.
There are 4 personality types according to Business Chemistry which I’m gong to talk about further on. But first you might want to learn your personality type. In order to do that you need to create an account and pass a 20 questions test.

So, there are 4 personality types: Pioneer, Driver, Integrator and Guardian. Let’s dwell more on them.
Driver
Analytical thinkers. Intellectually creative, prefer experimentation over theorization. To Drivers business is just that: business. They have limited tolerance for small talk, and aren’t afraid to ruffle feathers to get their point across.
Guardian
Realists. Detail-oriented, Guardians excel at providing structure and minimizing risk. They can be reluctant to pursue unproven ideas and often deliberate thoroughly before making decisions.
Integrator
Connectors. Masters of empathy and nuance, Integrators are skilled at understanding the broader context of an issue. They often take time to consider everyone’s opinion and socialize anapproach before moving forward.
Pioneer
Blue-sky ideas people. Highly adaptable, Pioneers can thrive in multiple environments. They do best when exploring possibilities and redefining the status quo, but can feel weighted down by structure and details.
You may also want to buy Business Chemistry: Practical Magic for Crafting Powerful Work Relationships by Kim Christfort & Suzanne Vickberg.
Conclusion
When it comes to business, clear interactions and positive results is what matter. But humans are complicated, that’s why conflicts and misunderstanding often take place. Luckily there are ways to improve that, like the Business Chemistry system that we learned about today.
All the best,
Matthew.
