Use a Personal Value Proposition to Land Your Next Job
When searching for a job, most people begin by focusing on all of the things they are looking to get from the new position.
They create a list of criteria like salary, location, and job title to guide their search. (Hopefully they also take a moment to consider the type of work they actually want to do.) Next, they form a “target list” of companies or industries and start looking within these lists for a job that meets their needs.
Many job seekers will at some point realize it’s not just about what they want of course, and so the next logical step is to highlight all of the things they know how to do that an employer might want them to do. “I can write code in Python” or “I know how to operate a forklift.” These things make up the bulk of the resume or LinkedIn profile.
And this is where most people stop. They fire off applications or emails to prospective employers and sit back, waiting for the offers to roll in.
No wonder most people hate looking for a new job.
The problem? They aren’t answering the fundamental question that forms the foundation of a successful career:
Why should an employer hire you instead of someone else?
