When I first started in digital almost 20 years ago, there were limited paths to your online brand. It usually started from a physical touchpoint where the shopper would discover your URL — an in-store experience, a newspaper ad, direct mail, or word-of-mouth — and ended in a visit to…

Like so many brides and grooms before you, this is likely your first time planning an event, learning as you go and adjusting accordingly. So how can you make the process of hiring a band a little easier? Get the straight goods from a seasoned professional! Assuming you’ve already established…