Please do not assume that your new found knowledge is somehow absolute. Don’t assume that your finely honed palate is better than anothers. Definitely do not assume that your ideal wine is everyone’s ideal wine. It isn’t. We all have very different palates, cultural histories, childhood memories and favorite meals. We are not the same. There is no perfect wine. There is no right wine.
On Wine. A tragedy.
Ryan Opaz

Great reminder. Thank you. I’ve watched servers, baristas, and folks who work in wine shops forget and loose touch with those they are trying to help time and time again.

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