Once you understand the process, the choice of software you use to implement it is up to you. — The truth of inbound marketing as an effective process for generating and qualifying leads for your business is difficult to refute. The principles were well documented by Seth Godin in his book Permission Marketing in 1999 and in turn Godin references the ideas published by Peppers and Rogers in The…

A great marketing stack needs to personalise effectively, so why do we build them without a single customer view? — Online marketing is a journey. Anyone with a website frets about getting more visitors, and anyone with visitors stresses about their conversion rates. Even given a website with visitors that convert into leads, you’ve got to think about email marketing to keep those leads hooked and coming back for more.