The politics of user research may also explain why development teams often prefer to start their user experience journey by commissioning an expert review. An expert review doesn’t involve users: instead, a handful of usability experts evaluate the design against good practice. I think expert reviews are attractive to design teams not simply because they are quick and cheap but because they don’t require the team to engage with users: the team can claim they have ‘done usability’ when in fact there were never any real users involved. It is also easy for the team to dismiss any critical findings from an expert review as being ‘just the view of the consultant’. Ignoring the behaviour of users is much more difficult.