5 Reasons Every UX Designer should write.

Matthew Lippl
3 min readNov 21, 2016


If you’ve been in the industry as long I have, I’m sure there’s been a time where you needed to do a some kind of writing. Sometimes its a difficult task; when you have an idea in your head and cant seem to put the concept into words that others would understand. That could be a reason why many designers are reluctant to learn how writing can help with many different tasks in typical day to day operations.

Here are a few reasons why learning how to write can help impact your design career:

1. Team Communication


In many instances, you’ll need to interact with teams outside of yours such as, sales, client services, engineering etc… You’ll need to be able to answer questions and get your point across while not ultimately confusing people more. It all starts with being able to articulate your thoughts in writing. What you and your team might understand, doesn’t always translate to others.

2. PRD (Project Requirement Document)


If your a director or product manager there will likely be a time where you’ll be asked to contribute to a PRD. This is a very important document that outlines specifications and requirements of a product build. This document needs to be clear enough for anyone outside your company to understand. Luckily, you’ll more than likely being creating this with the help of several heads of teams.

3. Marketing


While your primary position may be outside the realm of the marketing department, it sure helps to understand what you can do to help out on that side of the business (and it ads some extra depth to your resume). If your a visual designer, you’re the one that visualizes and presents beautifully stunning marketing pieces like print or web ads. You also have the advantage of knowing the brands style guide, which helps the most to know what can and can’t work on the editorial side when it comes to aesthetics.

4. SEO (Search Engine Optimization)


After all the heavy research put into a particular project, I tend to understand the business quite well. Simply jotting down some notes about the industry and targeting keywords (long tail in particular),will easily help with shaping content for a website. Instead of mindlessly adding lorem ipsum to fill space in mocks or prototypes, you’ll have a solid idea of what phrases and keywords to layer throughout the website. This has helped me time and time again; not to mention, editorial and marketing will certainly appreciate it.

5. Self branding


Our industry is filled with influential designers and Entrepreneurs we learn from daily. Writing is what most of these influencers do best. Creating a personal brand can be a fantastic way of becoming known in the industry which can very well help land your next position or add credibility to your name.

Here’s a challenge; whether it be your UX strategy, the program’s you use, or even a case study about a project your worked on; take a shot at writing an article that can be an inspiration for the many designers in the field. Don’t worry about it being 100% perfect, you have to start somewhere. Practice makes perfect.

Photos courtesy of Unsplash.com



Matthew Lippl

Co-Founder & CXO @ SELLX // Prev. Exec. @CoinMarketCap