I don’t write book reviews. Not since high school. But this is an exception. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (2001) by co-authors, Margaret Mark and Carol S. Pearson, has changed how I see brands. The lens of cultural archetypes opens possibilities and narrows focus for greater impact in identity design, brand messaging, and campaign marketing. This book deserves more attention.
Their thesis is built on psychiatrist, Carl Jung’s understanding of psychological archetypes through events, relationships, and motifs. …
In ancient Crete, just south of Greece, King Minos ruled with his wife, Pasiphaë. Poseidon, god of the Sea, sent King Minos a sacrificial bull as a gift. When Minos disregarded the gift, Poseidon cursed the bull and Pasiphaë. After spending a night with the cursed bull, Pasiphaë gave birth to the Minotaur: a half-bull, half-human monster.
King Minos was enraged. He exiled the Minotaur to a labyrinth created by the renowned craftsman Daedalus. The Minotaur, trapped forever in the maze, killed and ate all trespassers.
This is an abbreviated summary of the Greek myth of the Minotaur. The story transcends authorship. It was passed down verbally for generations, like all Greek myths, shaping culture and civilization along the way. …
French artist René Magritte painted The Treason of Images (sometimes, The Treachery of Images) in 1928–29. You’re familiar: It’s a painting of a pipe with the subtitle, “Ceci n’est pas une pipe” (“This is not a pipe”). Occasionally the painting even goes by this name.
It’s been mimicked, mocked, and copied ad infinitum, ad nauseam. Magritte’s philosophy behind the painting was the image is not the object: The image is a symbol or representation of the object itself. You can’t stuff the painting with tobacco.
What a perfect title to such a groundbreaking artistic statement, The Treason of Images.
Margritte regarded French philosopher, Michel Foucault, with esteem and the two kept in touch. Foucault wrote of the…