Matt AllegrettiinDumbstruckHow To Make Health Care Ads That Resonate With PeopleRichard Nixon was once quoted as saying, “If I go to the hospital, I’m fairly sure I won’t come out of it alive.”Nov 15, 2017Nov 15, 2017
Matt AllegrettiinDumbstruckBreaking Down The Walled Garden: The Benefits Of Data Co-ops In AdvertisingIn just the last few years, data has become the most valuable resource in advertising, and subsequently, the most guarded. Many businesses…Nov 7, 2017Nov 7, 2017
Matt AllegrettiinDumbstruckWhat Advertisers Can Learn From Alfred Hitchcock — The Master of SuspenseTell me if you remember this scene. Ad man, Roger Thornhill (played by Cary Grant), is standing on an isolated highway, watching a crop…Oct 31, 20171Oct 31, 20171
Matt AllegrettiinDumbstruckHow AI Is Making Focus Groups Easier, Cheaper, & Faster Than Ever BeforeWhat images come to mind when you think of a focus group?Oct 24, 2017Oct 24, 2017
Matt AllegrettiinDumbstruck5 Big Names In Advertising Using AI to Grow Their BusinessGil Pratt, Head of Toyota Research Institute, recently compared the current AI revolution to the Cambrian explosion from 500 million years…Oct 16, 2017Oct 16, 2017
Matt AllegrettiinDumbstruckFacial Recognition Technology Is Turning Heads in AdvertisingAre we living in a bad sci-fi movie or the dawn of a new technological age? Depends on who you ask. The rise of artificial intelligence…Oct 3, 2017Oct 3, 2017
Matt AllegrettiinDumbstruckWhy Joy Is An Advertiser’s Best FriendWhy is it that we are so much more likely to keep watching a video that makes us smile?Sep 26, 2017Sep 26, 2017
