Asking why and what if since 1977
Well, because I’ve always had a deep fascination with psychology, and to me, marketing is just psychology dressed up in a particular context. Psychology is the trunk, and it’s a trunk I’ve thought about a lot, and as a result, I can already…
This is achieved by feeding us whatever will keep us engaged or enraged, arousal being the key to capturing attention.
Any move that isn’t in the direction of nimbleness, emotional intelligence, transparency and collaboration, is building in the wrong direction.