Asking why and what if since 1977
…has become saturated with the new and novel. The foundational has been replaced by the fashionable. The desire to find a disruptive idea has been replaced by the desire to find a disruptive technology.
It is this myth, this misunderstanding, this misconception that makes us fearful. We fear we won’t keep up. We fear we will be left behind. We fear we will be replaced, rejected and removed.
We believe the pace of change is accelerating, but it’s not. We believe the rate of technological adoption is speeding up, but it isn’t. We believe incumbent companies are being picked off at pace, but they aren’t.