My digital communications wishlist for 2016

Here are seven things I’d like to see over the next twelve months:

  1. An end to complaints about Facebook’s organic reach — Seriously, we just sound like jilted lovers now. We need to get over it. Pay or go away.
  2. Better web adverts — I’d love to support your site and turn off my adblocker, but until your adverts aren’t intrusive, unwieldy and absolutely fucking shit it’s not going to happen.
  3. An admission from community managers the world over that posting natively is just better — You may have spent half your budget on the latest management platform, but if you’re using it for anything other than its reporting capabilities you’re lying to yourself.
  4. Stop calling it native advertising and start calling it advertorial — Because that’s what it is.
  5. An end to Twitter asking me if I like this feature and then still showing me the next time I log in, even if I have clicked “no” — You can fuck off with that.
  6. On-channel customer service — Stop telling your customers to call you, or visit your website.
  7. Pushy salespeople on LinkedIn taking the opportunity to read my profile before contacting me — It says “no sales calls”. That includes you.

Anything I’ve missed?