Matt Cooper
Director of Digital Measurement @ISL, Performance Marketing Junkie , Consumer of all things Internet
Your SEO Strategy’s Secret Weapon
How Adwords can ensure your SEO is focused on the keywords that count the mostEven in the face of having to adjust your SEO to Google’s constant changes, few can deny the benefits of being ranked well by Google. With that said, are you confident your SEO investment is optimizing for the right keywords? SEO is constantly changing So you’ve covered the basics, you feel your content is polished, and you’ve created a great user experience, now what? One of the big misconceptions I see is that most treat the optimization of their website as something you do, then cross it…Matt Cooper2 min read