Front end web guru and product design manager. I design & dev interesting #UX across @AmNewYork @Newsday & @News12LI sites.
“Improving User Experience is reducing the traction between the user and his/her goals”
The positive is that it doesn’t have to be complicated. If you focus on a single measurable metric and ensure that this metric records a difference between when you began and when you ended, then you’re on the right track.
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.