5 Community Growth Tips from Da Club
Fortune Hootup 2.0 brought a panel of Vancouver’s top club promoters together with some of the city’s digital heavyweights. The topic? Using social media to pack the house for nightclub events.
The panel told edgy stories from Vancouver’s club scene, dropped knowledge bombs on how they use social media, and kept the crowd laughing and engaged all night. Here are some of the gems that came through:
Tank Gyrl — Build Inclusivity In
Tank Gyrl (aka Tina) runs TING — Vancouver’s iconic reggae dancehall night. Starting her online community with MySpace and shifting to Facebook, Twitter, and Instagram, Tina has been able to keep her community engaged through change after change.
It’s no accident that Tina has built the longevity of the TING community around an inclusive vibe. All are welcome in the room — hardcore reggaeheads party alongside casual visitors who just want to dance. The same mix can be found in her online community, where promotional materials are shared alongside personal messages from acts and attendees. That spirit of positivity and inclusivity allows communities to thrive with less moderation, and to welcome new members with open arms.
Wendy 13 — Be Who You Are
Sporting a foot-high blonde mohawk and decked out in studded leather, Wendy 13 is a tough person to miss. A veteran of the punk and hardcore music scene in Vancouver, she’s seen it all and been part of the the conversation for years.
She takes that unique, authentic personal brand to the internet, preferring to stick to personal social media profiles over business accounts or pages. By doing so, it allows her to engage her inner network first, spreading her message from the inside out. The individuality and authenticity of Wendy 13 translates to her web presence, and rallies the hardcore community around her persona. That close connection helps her pack the house.
Cam Dales —Help People Make Friends
Cam is another of Vancouver’s entertainment scene elite — his Ice Cream Social night (50's and 60's tunes) has become one of the city’s fixtures.
During Ice Cream’s initial traction period, Cam found getting the right people in the room was more important than just filling the room — the best guests truly liked the music style and enjoyed the opportunity to jam with others who shared that interest. New friendships were created, friendships that carried outside the confines of the club. This early traction period showed Cam that connecting people around a commonality did more than fill the room, it created connected fans that would share the night with others of their tribe — a key driver of community growth.
Marlon English — Source From Your Audience
Slow Jam Sundays started as a place for Marlon and his friends to hang out and listen to laid back R&B. It’s since morphed into one of the city’s leading nights, catering to a (slightly) older and more refined crowd.
Marlon’s first foray into social for SJS began with a Facebook event page, which would announce SJS locations and acts. But the SJS community soon took charge and used the page for something different— posting track requests they hoped would be played during the party. This became a way for Marlon and the SJS team to crowdsource music, find what types of music resonated with their guests, and to take the pulse of their community online. As Marlon and his team found, helping your community drive the direction of your content is a powerful tool in building an engaged community.
Natasha Lands —Do It With Passion
Natasha (aka Cherchez) finds her jam promoting at the intersection of art, music, and design. Her unique events blend Vancouver’s art, culture, and music peeps to create unique experiences — not your typical club nights by any means.
Her unique spin on these events is driven by her passion for the art world, blended with the music scene and wrapped up in design. With the support of Fortune Sound, Natasha has been able to eke out a unique situation that lets her chase those passions with complete freedom. On social media, this passion allows her to be personally authentic, to create a clear direction for her events, and to connect these unique communities into a cohesive and powerful group. Not an easy thing — it’s Natasha’s passion that makes it come alive.