“We all want to be loved, but… other people’s feelings, judgments, and actions are not within our control. So we should focus instead on being the most lovable person possible for our companion. Whether he returns the favor or not, it’s up to him. Once we have done our utter best, to insist in controlling people and events that are actually outside our reach is futile, and likely to lead to pain and misery.” — Massimo Pigliucci
Stoicism, for example, commends: practical wisdom (the ability to navigate complex situations in the best way possible), courage (to do the right thing), justice (so that we know what the right is), and temperance (doing everything in reasonable measure, not too much nor too little.) Following this makes a person happier, healthier — better, as it is. And you can see the easy translation from the broad and general to the realm of love, specifically.