Jan 17, 2020Why Case Studies Build Trust In Your Business“Case studies? Why bother, I’ve got loads of testimonials?”Case Studies4 min readCase Studies4 min read
Jan 12, 2020How I Survived 2019 As A Freelance Copywriter“How the hell do you survive as a freelance copywriter?”Copywriting6 min readCopywriting6 min read
Nov 7, 2019How to optimise your Blog Posts for SEOSo, you’ve got a blog. You post regularly or plan to, but you’re confused about how to optimise your blog posts for SEO? — SEO7 min readSEO7 min read
Oct 18, 2019APPROACHING YOUR FAVOURITE BIG BRANDSAlways wanted to work with your favourite big brands but were too afraid to ask? Well, you’re here, so I assume so. I’m writing this after a flurry of replies and private messages I got on Twitter after tweeting:Big Brands4 min readBig Brands4 min read
Aug 22, 2019How To Speak Your Customers’ LanguageI went to France. Spoke French and they bloody appreciated it. Why? Because I was speaking their language. I did German at school but asking for a Wienerschnitzel when I’m gagging for a Pain au chocolat isn’t gonna do me any good. And the same goes for your customers. You…Marketing4 min readMarketing4 min read
Aug 14, 2019HOW COLLABORATING HELPS YOUR BUSINESS GROW“Get in! Four bloody hours, but it’s been worth it!” Or words to that effect. What am I going on about? Canoeing down the Dordogne.Marketing3 min readMarketing3 min read
Jul 16, 2019Write Like You Talk. Nuff Said.“What do you mean, write like you talk? I swear like a sailor.” Good for you, and if you’re a tattoo artist down by the docks, whose main clientele are sailors wanting anchors on their bicep who love nothing more than a bit of effing and jeffing, go for it. …Writing3 min readWriting3 min read
Jul 8, 2019HOW PROPER TITLES HELP CUSTOMERS FIND YOU“Adam, Robert, Lisa, Matthew.” That’s what me Mum calls me when she says my name. It’s a curious thing being called all of your siblings’ names before she gets to yours. Once she called me Beth (my niece btw). “Matthew,” I usually say before she gets to my name, just…SEO3 min readSEO3 min read
Jun 25, 20197 WAYS TO MASTER SHORT COPYGet to the point! You’ve thought that when visiting a website. We all have. Because we’ve all landed on a page that prattles on and feels like it’ll never end — like a coach journey in 38° heat with no air conditioning. Boring the pants off people will make them…Copywriting Tips4 min readCopywriting Tips4 min read
May 14, 2019What Mental Health Awareness Week Means To MeGet me, banging on about being a copywriter half the time, or telling you how to improve your businesses by following my handy hints and tips. However, not today. Why? Because this week (13th-19th May 2019), is Mental Health Awareness Week, and frankly, I feel it’s a time to pause…Mental Health4 min readMental Health4 min read
