Sign in

In a world where customers seamlessly jump between the on and offline worlds, your digital brand needs to work harder than ever before.

In a world where the self-driving car, augmented-reality and natural user interface is part of today’s tech, and not something from Back to the Future, one of the main challenges global companies now face is how to position their brand successfully in the digital space.

Despite the digital evolution, companies still tend to think about their brand execution primarily in terms of billboards, newspapers, TV ads, and then, somewhere way down the line, digital. …

Matteo Mei

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store