How I learned to stop visualising and to start looking forward

The design process behind the Glocal Climate Change project taught me the importance of designing for the people, to enable them to approach complexity and to raise their graphicacy.

There is growing consensus that the mere release of open data is not enough to realize the full potential of openness. What’s next?

There is growing consensus in the open data community that the mere release of open data — that is data that can be freely accessed, remixed, and redistributed — is not enough to realize the full potential of openness. Successful open data initiatives don’t simply tick the ‘open’ box but produce data that actually gets used. Open data portals, in particular, are prone to the risk of becoming “data dumps”, where the number of published datasets counts more than their quality or utility.

This is why, when Sheldon.Studio was hired by the Matera | European Capital of Culture 2019 foundation…

This emergency offers an important window into data design’s role in supporting a better-informed public with more transparent information, but … where is the mobile design?

<provocation mode on>

Thanks to COVID-19, it seems many chickens are coming home to roost. A global audience is realizing the fragility of our economic system, the importance of human relations in our daily life, and the value and the quality of the ways we spend our time. We can change our routine, our life, and our socioeconomic system (maybe next time let’s act before the arrival of a pandemic 😅). …

Design beyond your visualization; consider holistically all the elements around it

By Matteo Moretti, designer and co-founder of

Original pages from the book “Watching words move”
Original pages from the book “Watching words move”
Watching words move — R.Brownjohn, I.Chermayeff, T.Geismar — 1962

I don’t know how many of you are familiar with the Semantic Typography concept. It sounds abstract, and for a certain degree it is, but when we look at it, well, things become clearer. It happens when we overlap the visual and verbal communication, creating a sort of recursive image in which words behave in the same way as the meaning they drive (see above). Words that visualize meanings 🤔.

As often happens, it is quite difficult to trace a precise origin, especially since I’m not a historian, just a designer, and…

If our aim is to inform the average person, we should engage them with informative experiences

By Matteo Moretti, designer and co-founder of

It was 2015 when my first data journalism project was awarded one of the most important prizes, the Data Journalism Award, best infographic of the year, small-newsroom category.

Needless to say, that award gave me incredible confidence in what I was doing. It pushed me to invest in exploring new forms and practices to inform visually, especially in a social setting. …

Che i tempi siano maturi per tornare a una dimensione sociale e politica del design?

”Internet è il più grande creatore dell’ignoranza che l’umanità abbia mai creato, così come il più grande eliminatore di quell’ignoranza.”

(Clay A. Johnson —The Information diet — 2012)

Con l’avvento del web 2.0 ogni “utente” internet è diventato un potenziale creatore di contenuti: il risultato è sotto i nostri occhi. Il sogno di una rete come forma di intelligenza collettiva a volte sembra più un incubo. Internet è uno strumento, così come lo sono il coltello da cucina o il martello, sta a noi utenti “farne buon uso”. Per questo motivo, negli ultimi anni ho esplorato diverse direzioni che permettessero di informare un pubblico più ampio, su questioni complesse, in maniera più trasparente, attraverso quello che so fare: design, progetti.

How we relied on a data journalism approach to making sense of the Bruno Kessler Foundation’s transparency-data, toward a more inclusive and engaging informative-experience.

In Italy, the “Piano AntiCorruzione e Trasparenza” (Anti-corruption and transparency plan), with the reform of the Decree n.33/2013, requires all the public administrations to make their data (financial data, personnel, etc.) public and available, as a matter of transparency. Those requirements concern the online publication of data and documents on the budget, sources of funding, the composition of personnel and management, contracts must be published in a specific online section named amministrazione trasparente.
The lack of a…

A more aware society may give rise to a healthier society. The more people are informed, the higher are the chances to prevent cancer in its early stages, and therefore to survive.

“Between 30% and 50% of all cancer cases are preventable. Prevention offers the most cost-effective long-term strategy for the control of cancer” (World Health Organisation).

Currently, in Italy, the awareness about cancer diffusion and prevention is pretty low, despite many educational websites, printed and online campaigns. On an average level, cancer is still perceived as a fatal disease, and this affects the information process. Information avoidance is, indeed, a typical behavior, especially on cancer-related issues.

On the occasion of TedMed Milan 2017, at the Politecnico of Milan, Italy, we were asked by “”, a startup that operates on cancer-prevention…

The text is the transcription of the Visualized 2017 Conference in Milan

My name is Matteo Moretti and I’m a researcher in Visual Journalism at the Free University of Bolzano. The way we think of visual journalism is a practice across design, journalism and social sciences, devoted to “tell complex and multifaceted phenomena to a broader audience, in a more engaging way.”

Today I would like to talk about “Europa dreaming”, a project developed by a journalist, an anthropologist, a semiologist, a photographer, and an expert on EU policies on migration, with a single aim:

Provide a different narrative on…

How visual journalism tackles social controversies.

The People’s Republic of Bolzano is a visual journalism project, part of my research activity at the Unibz, that debunked the cliché of a Chinese invasion in Bolzano, a South Tyrolean city in Italy, populated 26% by German speakers and 73% by Italian speakers circa (source: Astat). After decades of tension between the two communities due to ethnic conflicts, only in the last 20 years the two learned to co-exist together. Migrants played a crucial role in this integration process, they changed the social dynamics and raised new questions to answer.

Project’s header that metaphorically displays the contamination of the local identity with the Chinese one. It’s the 0,6%, and it corresponds to a small portion of the eyebrow.

Despite the fact that a Chinatown doesn’t exist in…

matteo moretti

Award-winning designer, co-founder of, I design immersive, interactive, participatory, informative experiences. Then I write & talk about them.

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