Matteo CecchettoMaldives' syndromeI am back to writing after being extremely busy with my own endeavors and avoiding unnecessary distractions as much as possible. Between a…Jun 2Jun 2
Matteo CecchettoThe Impact of Short Attention Spans on Communication and RelationshipsI love storytelling. I love when I can sell a product that has something meaningful to convey. A product that is not only good but also…May 12May 12
Matteo CecchettoThe best sustainable actions taken by wineries I have seen so far: my top picks.One of the main topics I love discussing in wine tasting classes is how wineries maintain cleanliness in their environment, respecting the…Apr 25Apr 25
Matteo CecchettoHow climate change is shaping the wine industry.I had a conversation with my family back home the other day, and we ended up discussing the intense heat in Shanghai (around April 14 or…Apr 17Apr 17
Matteo CecchettoOpinion: Navigating Challenges in China’s Wine Market and Societal DevelopmentIt’s a strange thing, this Cultural Face Value, which is the cultural concept of “giving face” in China, where individuals may overstate…Apr 7Apr 7
Matteo CecchettoInsights from Wine Tasting: Observing Behavior and EducationWhen I started my journey in the wine industry, it was merely a means to make a living for me; nothing more. Being born in a wine-producing…Mar 30Mar 30
Matteo CecchettoWhat is the real strength in a company?Ignoring the importance of people in business is like trying to sail a ship without a crew — you’re headed for rough waters and a whole…Mar 23Mar 23
Matteo CecchettoAre we really that dumb?I’ve been exploring the impact of the new social media era that has dominated the past 15+ years and the various tactics companies use to…Mar 14Mar 14