Matteo CecchettoPolitical Systems and Workplace Culture: A Wine Lover’s PerspectiveI’ve always been fascinated by branding. The way a product presents itself and how it’s marketed are key reasons why we buy it or get…16h ago16h ago
Matteo CecchettoSome People Need TearsToday, I finished reading a book that inspired me to write this article — a thought that evolved into a concept and then an idea, helping…3d ago3d ago
Matteo CecchettoNavigating the Shifting Landscape of China’s Alcohol Market: Opportunities Beyond Tier 1 CitiesIn the last few years I have been seeing a completely, massive change in the alcohol industry, and not only if I may.Aug 12Aug 12
Matteo CecchettoTokyo: Two Lessons I Learned While Getting Lost in an Orderly Chaotic CityA few days ago, I celebrated my birthday in Tokyo. It was one of those trips that had been on my bucket list for far too long — I’ve…Aug 8Aug 8
Matteo CecchettoThe Myth of “No Budget Activities” in Marketing and Sales: A Reality CheckI’m back at it again with some very important changes happening. I’ve also collected enough material to discuss for the next 20 years. The…Jul 30Jul 30
Matteo CecchettoMaldives' syndromeI am back to writing after being extremely busy with my own endeavors and avoiding unnecessary distractions as much as possible. Between a…Jun 2Jun 2
Matteo CecchettoThe Impact of Short Attention Spans on Communication and RelationshipsI love storytelling. I love when I can sell a product that has something meaningful to convey. A product that is not only good but also…May 12May 12
Matteo CecchettoThe best sustainable actions taken by wineries I have seen so far: my top picks.One of the main topics I love discussing in wine tasting classes is how wineries maintain cleanliness in their environment, respecting the…Apr 25Apr 25
Matteo CecchettoHow climate change is shaping the wine industry.I had a conversation with my family back home the other day, and we ended up discussing the intense heat in Shanghai (around April 14 or…Apr 17Apr 17
Matteo CecchettoOpinion: Navigating Challenges in China’s Wine Market and Societal DevelopmentIt’s a strange thing, this Cultural Face Value, which is the cultural concept of “giving face” in China, where individuals may overstate…Apr 7Apr 7