Matteo FabianoBuyer personas? Not so fastOne of the unquestioned assumptions of modern marketing is that buyer personas are… useful.Jan 26Jan 26
Matteo FabianoWhat I Learned From Building an SDR Function From ScratchIn 2021, we decided to build an SDR function from scratch at Moviri.Aug 23, 2023Aug 23, 2023
Matteo FabianoMarketing In-House vs. Agency? A Rule of ThumbAs a marketing manager, should I build my team in-house or outsource work to an agency?Oct 12, 2022Oct 12, 2022
Matteo FabianoinFireMatterThe Earnout | Caterpillar Digs Into RoboticsWhat is Caterpillar going to do with the team from delivery robotics startup Marble?Jul 6, 2020Jul 6, 2020
Matteo FabianoinFireMatterThe Earnout | Novartis Is Playing Serious GamesWith the acquisition of Amblyotech, the pharma giant will develop digital therapeutics based on gaming software and 3D vision technology.Jun 1, 2020Jun 1, 2020
Matteo FabianoinFireMatterThe Earnout | A Sprinkle of UX Magic for HBO Max?WarnerMedia acquires TWC, using digital M&A to bring UX design expertise in-house.May 4, 2020May 4, 2020
Matteo FabianoinFireMatterGoing “Back to Normal”?For some industries, there may not be a normal to go back to.Apr 26, 2020Apr 26, 2020
Matteo FabianoinFireMatterThe Earnout | IKEA Turns Your Living Room into a Digital ShowroomWith the acquisition of Geomagical, IKEA brings in top Silicon Valley talent and takes another step towards augmented retail.Apr 6, 2020Apr 6, 2020
Matteo FabianoinFireMatterThe Earnout | BASF Discovers Its Third DimensionWith the acquisition of Sculpteo, BASF enters the on demand 3D printed parts manufacturing business.Jan 6, 2020Jan 6, 2020