3 Ways for Independent Artists To Grow and Build Their Fanbase in the Digital Age

  1. Content Content Content: Look, we know your spine is already starting to curve unnaturally from sitting at your computer putting your heart and soul into your music, and the last thing you want to do now is work on even more pieces of content. In today’s world, virality and content creation are key for engaging new listeners with your art. Just look at the countless kids on TikTok gaining hundreds of thousands of views just from dancing to other people’s music or singing about numbers in Vietnam (we highly recommend checking out Ytiet’s videos, by the way). Vulfpeck, a funk band from Ann Arbor, Michigan, started off posting funny skits to their Youtube channel years ago. From comedy skits to posting live recordings of their in-studio sessions, Vulfpeck cultivated an incredibly eager and dedicated fanbase that took them from exclusively online to selling out Madison Square Garden. Make a couple how-to videos, maybe some funny skits here and there, live stream some track breakdowns on Twitch while constantly engaging with other users; as an artist, you really cannot go wrong with producing more and more content that promotes your music. It will only help push your name further and further into the algorithms of places like Youtube and Facebook. Yes, it’s a lot of work, but it can be incredibly rewarding to put yourself out there in ways you’ve personally never considered. And who knows, maybe you’ll end up teaching yourself some new skills along the way.
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