Advertising to Millennials, by a Millennial

Matthew Fernandez
Mar 7, 2018 · 10 min read

Defining the Millennial Generation

Segmenting the Millennial Generation

A brief summary of what is discussed below.

The Commonalities that We (Millennials) Do Share

A brief summary of what is discussed below.

Advertising to Millennials

1. Shifting to Access over Ownership

2. Shopping for Experiences

3. Purchasing Online

4. Admiring Corporate Social Responsibility


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Matthew Fernandez

Written by

Brand Management and Digital Marketing

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