Advertising to Millennials, by a Millennial

Matthew Fernandez
Mar 7, 2018 · 10 min read

Defining the Millennial Generation

Segmenting the Millennial Generation

A brief summary of what is discussed below.

The Commonalities that We (Millennials) Do Share

A brief summary of what is discussed below.

Advertising to Millennials

1. Shifting to Access over Ownership

2. Shopping for Experiences

3. Purchasing Online

4. Admiring Corporate Social Responsibility

Want to Ask a Question or Connect?

Matthew Fernandez

Written by

Brand Management and Digital Marketing

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