The Essence of Marketing: Connection — My Email to Chris Brogan

Matt Hutson
Mar 27, 2018 · 2 min read

This is the exact email I sent to Chris Brogan on 27/3/2018 in response to his newsletter entitled ‘The Essence of Marketing’.

Thank you Chris.

I just wanted to send a quick reply to your newsletter. Whether you read it or not doesn’t matter, but if you do that’s great! This is just a way for me to vent after reading this newsletter. Here’s how I feel about marketing connection.

Lately, I’ve been stressing so hard about marketing my content. I even had to stay in the hospital, luckily only for a day, because I was too stressed it felt like my heart was going to explode. But I realize, especially after reading your newsletter, that all my stress has been for nothing. I’ve been trying too hard to reach people with my content through marketing that I have forgotten about the connection.

My true purpose in sharing my own content is to help people become more aware of their own ability and to introduce them into my own world of growth and how I’m going about doing that. I guess I realize I’ve been trying to push my beliefs on people which obviously is not the right way to go about connecting with someone. I know too well how much I hate when people force something on me.

I really appreciate you sending this message to me because now that I have a full understanding of why I have been so stressed. I now can actually take a different, more human approach to my marketing and content writing to actually make a connection with the real people out there.


Matt Hutson

Matt Hutson

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