Matthew KleininBackboneWelcoming Seth McGuire, Backbone’s President & COOI’m proud to bring Seth McGuire onto the Backbone team as President and Chief Operating Officer. We believe Seth’s expertise will be a…Oct 16, 2019Oct 16, 2019
Matthew KleininBackboneMeditating on Backbone’s Future: Why Board Meetings are like Going to the DoctorIt might sound strange, but I like going to the doctor’s office. I hated the doctor’s office when I was a kid. Now, though, it’s something…Sep 5, 2019Sep 5, 2019
Matthew KleininBackboneMeasuring SustainabilityWhat does it mean for the retail industry? What does it mean for your brand?Aug 30, 2019Aug 30, 2019
Matthew KleininBackboneStrengthening the Chain: Why Multi Vendor Sourcing Needs to be the New NormI, like everyone else in our industry, have been thinking a lot about tariffs and trade wars recently. Every day, it’s front page news…Aug 30, 2019Aug 30, 2019
Matthew KleininBackboneChanging the Game: Finding the Right Technology Partner for Your Modern Tech NeedsFrom the 90s through the early 2000s, legacy incumbents thrived. Pitching themselves as department-wide (and sometimes company-wide)…Aug 30, 2019Aug 30, 2019
Matthew KleininBackboneThe key to our success in Series ACollaboration is the key to success. Backbone has known this since the beginning. Our focus on collaboration is why we designed our…Aug 30, 2019Aug 30, 2019
Matthew KleininBackboneUshering in the new at BackboneBackbone’s vision and thesis over the last five years has remained the same. We are now living in a Direct-to-Consumer ecosystem. Brands…Aug 30, 2019Aug 30, 2019
Matthew KleininBackboneIs speed the answer?The intersection of technology and collaboration enables brand innovation and creativity. What makes great technology is not simply the…Aug 29, 2019Aug 29, 2019
