Digital Marketing Strategist / Consultant based in Washington DC. Specializes in Google Analytics & AdWords.
Marketing is any activity that is designed to introduce people to what you do.
Marketing is not a process of yelling at people on Twitter, offering free bad ebooks that nobody wants to read and paying for clicks that aren’t worth a cent from social platforms that will bleed you dry.
You cannot market something if you don’t know who you are marketing to. That will not work. Remember, your audience is never “everybody” — it is always, always somebody.