Matthew HookMastering the Red ThreadHow do you build a compelling selling story that hangs together?Nov 4, 2022Nov 4, 2022
Matthew Hook10 steps to building something newFor many advisory businesses it’s been a time for survival — but now it’s time to build something new. How do you get your new product…Nov 23, 2020Nov 23, 2020
Matthew HookCAUTION! 2020 trends approachingSuccess in marketing is built on strategy and distinctiveness. Here’s how not to get distracted when trends start dropping in your January…Dec 12, 2019Dec 12, 2019
Matthew HookinThe StartupWhy Marketing could thrive in the ‘Age of Less’The last 20 years have been an age of more — more advertising, more data, more consumption — and marketing is a mess. Maybe an ‘Age of…Oct 25, 2019Oct 25, 2019
Matthew HookMediashock, and the accidental leaderWhether you are a political leader or a brand, the things that set you up to thrive might not have very much to do with being prepared or…Oct 18, 2019Oct 18, 2019
Matthew HookinThe StartupTime to put an end to media ‘newism’Is it still usual to describe things as ‘traditional’ and ‘new’ media?Oct 2, 2019Oct 2, 2019
Matthew HookPurpose beyond the bubble: clarity, precision and commitment.As organisations of all kinds respond to the implications of the Connections Revolution, Purpose has risen to the top of the business…Aug 2, 2019Aug 2, 2019
Matthew HookThe Power and the Media — how to master the age of digital politicsThe narrative of power is dominated at this moment by populist bogeymen — but are they really dark masters of the Internet?Aug 2, 2019Aug 2, 2019