One of the keys to developing a successful company is developing a good public relations plan that will aid the company’s promotional efforts and overall growth. The way that a company is perceived by the public tends to have a big impact on how well that company can perform. …

Back in the day, when Oprah was still on TV, one of the common aspects of her show was giving things away to the studio audience. One thing that made all her shows legendary, was the very expensive gifts that she managed to give away to those members of the…

One of the most important tasks that e-commerce stores have is to generate website traffic. That means when potential customers are searching for services or products that are related to what the company is trying to sell, the company should try to appear at the top of the search results. …

Blogging is changing the way businesses and customers communicate with each other. Today, most people don’t trust big corporations. The general opinion is that they are companies without souls and they have no humanity. This is where blogs make an appearance. Blogs are conversational. They humanize companies and let customers…

Companies can use their Facebook page for a lot more than simply interacting with the target audience or building brand awareness. In fact, Facebook followers can easily be turned into paying customers with the right promotional strategies. To do that, companies have to optimize the strategy they’re using for Facebook…

Companies have to keep track of several different metrics to better understand the performance of their operations. Numbers such as conversions, the website traffic and sales are just the tip of the iceberg. However, no matter how well a business might be performing, there’s always the opportunity to improve. That’s…

Social media has greatly impacted society in many ways, including the way that we communicate with each other. People are now able to keep up with their friends, family members, coworkers, and even distant relatives via Facebook, Twitter, Instagram, and other sites like these. Social media allows us to stay…

Today podcasts are becoming increasingly popular as tools of marketing and communication. They are relatively simple and less expensive to produce. Podcast marketing helps to increase the reach of a business through the creation of audio content. A lot of customers spend time listening to podcasts and a podcast can…

Although companies can use plenty of different tools and platforms that will help them in managing and scaling their influencer marketing campaigns, they also need to be aware of certain strategies that were very effective in the past, and they still are today. In fact, some of the old-school strategies…