Creating Success on TikTok
Companies that utilize TikTok for their promotional efforts have experienced a lot of success over the last couple of years.
The app has exploded in popularity, attracting consumers of many ages and demographics, thereby making it easier for brands to reach their target audiences.
There are several ways that companies can become successful by focusing their promotional efforts on TikTok.
Every minute, users watch nearly 170 million videos on TikTok, which means companies have to work hard to stand out from that crowd and reach their consumers. Unfortunately, most companies can’t stand out on their own. However, TikTok has created a partnership program where companies can connect with TikTok experts and marketing partners with a number of different specialties and skill sets.
These marketing partners help companies succeed at any stage of the marketing campaign creation process. That includes getting help on how to get the most from the ads platform, getting campaigns to perform better, creating content that is a natural fit for the app, making ads that truly stand out, and leveraging the platform’s environment.
There are plenty of other benefits that companies can get by working with a marketing partner on TikTok, such as getting access to unreleased features, learning what’s going to be happening next on the platform in terms of updates, and getting advice from experts.
TikTok recently launched a creative exchange program that is designed to help content creators and brands develop successful partnerships. Since finding the right influencers is one of the biggest challenges that brands face, TikTok decided to help companies solve this problem through the TikTok business suite.
Instead of having companies search for the right influencers, on TikTok, companies can simply create a campaign plan and then let other content creators respond to that plan with their own suggestions.
The content creators that are registered with the creative exchange get a notification every time a marketing opportunity matches their interests, and if they’re interested, they can apply to different projects by starting a conversation with a business or submitting their campaign idea.
This makes it a lot more efficient, as well as a lot faster for companies to work with TikTok influencers. However, it’s important to remember that companies have to provide influencers with a lot of information regarding the campaigns they want to create in order to get better responses from them.
According to research, the social buying market is predicted to grow to over 100 million members by 2025. That’s why companies need to join in on the social commerce trend, and one of the best ways to do so is through TikTok.
Nearly 70% of customers have stated that they were inspired to make a purchase because of TikTok, even if they weren’t planning to make any purchases beforehand. TikTok introduced a shopping program to make it easier for companies to promote or sell products directly on the platform.
Companies get the opportunity to collaborate with other creators, create monthly campaigns, and directly promote products through video content.
With more than 17 years of PR experience, Matthew leads teams in launching and building high-growth tech companies, disrupting industries, building global brand resonance through thought leadership, C-Suite profiling, and speakers’ programs, as well as crisis communications across a variety of industries.